Year over year performance - Content Drill Down
I am after some help with a content drill down report, If I run the report for to compare against the same dates last year, the data is very low, but if I run the report individually for a day in 2016 and separate for same day 2015 the figures are correct? is this an issue with set up, or to with sampling?
Re: Year over year performance - Content Drill Down
What you're asking about seems to be regarding Google Analytics and not Google AdWords (let me know if I'm wrong about that).
That being said, yes Analytics does use data sampling so you're not seeing the entire data batch. To see the entire data set use a custom report OR try increasing the "precision of the reporting".
Was my response helpful? If yes, please mark it as the ‘Best Answer.’