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Writing Effective Ads - Tip(s)

[ Edited ]
Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

We've been trying to align our ads to what potential customers are thinking,

answering the top three FAQs in our ad text, and the performance has improved.

 

for example,

 if the answers to the top three FAQs are : Ans1, Ans 2, Ans 3

 

the Ad reads:

 

Headline:

Ans1.

Ans2. Ans3.

Re: Writing Effective Ads - Tip(s)

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Mktgboltwell,


It depends on if you want them to come to your site to answer that question or answering the questions is the reason they will click.

 

Ask your self, what is your value proposition to a potential converter? AND how does it compare to your competitors? And then fitting that into 25-35 characters in your ad copy.

 

Then for sure you will have a good ad with great value for the potential converter and you will turn potential into a customer!

 

Hope this helps!

PPCSophie

Re: Writing Effective Ads - Tip(s)

[ Edited ]
Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

answering the question is why they click...and also the reason they convert better.

 

we've been able to send them to a landing page much deeper in the funnel(instead of bringing them to the home page).

 

their initial questions have already been answered, so they're more ready to convert - hence, they can be sent to a more specific page, closer to the checkout.

Re: Writing Effective Ads - Tip(s)

[ Edited ]
Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

@Sophie: i agree.

 

and the good value propositions are indicated by the questions that are most frequently asked by customers.

 

for eg., we get asked ques.1, ques.2, ques.3, a lot, by our customers.


so then those are the value propositions.