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Will renaming a landing page's file name lower quality score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I'm wondering what will happen to a site's/campaigns score if the landing page a campaign is directed to is renamed.  For example, if a page were to change from mylandingpage.html to /mylandingpage/[index.html] or mylandingpage.php, (but on the same domain, with the same content), would that destroy the current score?

 

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Annalisa L
September 2015

Re: Will renaming a landing page's file name lower quality score?

Top Contributor
# 2
Top Contributor
Hello;
Check this discussion on the topic;
"Which is better: changing the destination URL or doing a 301 redirect?"
https://www.en.adwords-community.com/t5/Manage-ads/Which-is-better-changing-the-destination-URL-or-d...
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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