Will keywords below first page bid hurt ctr?
Hi I'd like to know if having keywords below first page bid in a new adgroup will actually hurt my CTR. I am wondering if the first page bid will adjust, like the quality score, after the first 1000 impressions, so I should give the keywords at least a chance to improve themselves before pausing.
Re: Will keywords below first page bid hurt ctr?[ Edited ]
December 2013 - last edited December 2013
Without being on the first page it will be extremely difficult to get any sort of CTR. Your QS will usually suffer as a consequence. We usually bid up to give the keywords a chance at the beginning. Don't forget though that there are ad group and campaign quality scores that affect your keyword QS as well. With limited budgets obviously this is more difficult, but low positions to start make testing complicated.
Re: Will keywords below first page bid hurt ctr?
Keep in mind, however, that the first page bid estimates are based on paid advertiser data and not grantee data. Additionally, grant ads serve beneath paid ads, so this will also have an impact.
Since yours is a Grant account, my suggestion is to run the keywords and measure the data that your account generates and focus your optimizations on that data instead of the estimates provided by Google AdWords.