Will Pausing Ads That Underperform Affect My Quality Score?[ Edited ]
June 2015 - last edited June 2015
My main priority right now is raising the quality scores of all my search network accounts, and I'm hesitate to pause any ads that don't have as high of a CTR because I'm worried about it affecting the Ad Relevance portion of the quality score.
I have ads set to optimize for clicks, and over time I've seen my overall quality score rise from below 4 to now almost 6. This was in part to writing many more ads in each ad group that feature the targeted keywords in the headlines of my ads. The Ad Relevence went from below average in red to average in green.
Someone recommended pausing ads that don't perform as well, but I'm afraid that if I do this, my quality score will go down because, let's say, there's a keyword in the headline of that ad that matches really well with my targeted keyword list (Ad Relevence QS). Secondly, is it even necessary at all to pause ads when we have it set to optimize for clicks and not rotate evenly?
Re: Will Pausing Ads That Underperform Affect My Quality Score?
Hi Chris D,
While using 'optimize for clicks' the system shows better performing ads more, compared to under performing ones. Pausing wouldn't make a significant difference in this case. You might also want to try keyword insertion, instead of writing those many ads to maintain keyword-ad text relevance. More about keyword insertion here.