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Why would country w fewer impressions get more views?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

YouTube video ad targeted the US and Australia. Australia got half the number of impressions than the US but had more than twice the number of views. Any ideas why?

Re: Why would country w fewer impressions get more views?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

The Australian audiences are probably more interested in what you are providing than US audiences. 
To see the full picture, try to create separate campaigns one for US and one for Australia.