AdWords
3.9K members online now
3.9K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Why there is difference between adwords and analytics revenue data?

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭
 

Re: Why there is difference between adwords and analytics revenue data

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

There are several possible reasons for this, Top 2 reasons are as below

  • difference in Cookie life : Adwords will work on 30 to 90 day cookie while analytics will work on 180 day utmz cookie
  • different attribution models: Adwords conversions will give attribution to adwords irrespective of other channels involved in the conversion but analytics will give attribution to last non-direct channel.

Regards

Nik

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog