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Why there is difference between adwords and analytics revenue data?

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# 1
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Re: Why there is difference between adwords and analytics revenue data

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# 2
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Hi

There are several possible reasons for this, Top 2 reasons are as below

  • difference in Cookie life : Adwords will work on 30 to 90 day cookie while analytics will work on 180 day utmz cookie
  • different attribution models: Adwords conversions will give attribution to adwords irrespective of other channels involved in the conversion but analytics will give attribution to last non-direct channel.

Regards

Nik

 

 

Regards, Nik
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