Re: Why there is difference between adwords and analytics revenue data
Top Contributor Alumni
There are several possible reasons for this, Top 2 reasons are as below
- difference in Cookie life : Adwords will work on 30 to 90 day cookie while analytics will work on 180 day utmz cookie
- different attribution models: Adwords conversions will give attribution to adwords irrespective of other channels involved in the conversion but analytics will give attribution to last non-direct channel.