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Why my app gets lower impressions than past while average ranking is still 1.0 at universal campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have been conducting this campaign for 4 months and since Nov. my app is not showing as much as before on google play ad. I have increased the CPA price, but not worked. I haven't changed anything at google play and i get lower impression. 

 

Why is that?

Why my app gets lower impressions than past while average ranking is still 1.0 at universal campaign

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

hi @관 리

 

maybe the reason could be market forces in that people arent as interested in your product of late or your competition has improved their game. 

 

regards, 

zaby