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Why my Google display network campaign stoped running

[ Edited ]
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# 1
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Friday I change billing strategy from Target CPA to Manual CPC/Enhanced CPC. Freuquency cap impressions was 10, I changed to disable. I change "Optimize to conversions" to "Optimize to clicks". Those changes I did with Google Support recomendations because last two campaigns day there was 3 times less impresions and ten times less clicks. But now the campaign isn't showing at all, what it could be? The enchanced is showing 0,01EUR maybe this is the problem why it isn't showing?

1 Expert replyverified_user

Re: Why my Google display network campaign stoped running

Top Contributor Alumni
# 2
Top Contributor Alumni

Good afternoon.

 

Yes, low keyword-level bids may be the reason your ads are no longer being triggered. You will need to experiment with increasing your bids and monitoring your traffic in order to decide how much you need to bid in order to get the traffic you want.


Theresa
Google AdWords Top Contributor
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