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Why is on-line advertising so difficult? unfair??

Not applicable
# 1
Not applicable

I've read about all there is concerning Google Advertising.  This is like a casino.."bets please", we all place our bets, check our clicks, and try to figure out what went wrong.

 

 

No wonder your stock is at $900.00 a share.

 

Regards,

Valerie

1 Expert replyverified_user

Re: Why is on-line advertising so difficult? unfair??

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hallo,

You read all, but I think you did not understand all. It is not about bets in a casino. If you pay with Adwords, you did get something, a click on your ad to your website (and with a CPM campaign an impression). And what kind off clicks or impressions you want, you can define with your targeting and how you configure and optimize your campaign.

Is it unfair that you need to have knowlege? I doubt it. If I or you choose an other skill or other profession we have to study too. And in this case you do not even have to pay for a study to become skilled. You can get all the information from Google.
** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Why is on-line advertising so difficult? unfair??

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello;

Casino - definitely not. A complex system that does require learning before starting to advertise - yes. Google does not conceal the fact that this not and easy tool.  However, Google uses all technology "in its disposal"  for supporting newbies, so they can have a  "smooth start" (e.g. on-line up to date help center,  video tutorials  and  online web-seminars...etc..)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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