AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Why does the estimated bid price for the first page keep rising?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Why does the estimated bid price for the first page keep rising? Is it due to more competitors bidding on the keyword?

1 Expert replyverified_user

Re: Why does the estimated bid price for the first page keep rising?

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello ;
First bid estimate, as its name indicates, is just an estimate. I consider it as a good first priority for appear on first page. From my point of find the first page price from Google Keyword tool.

 

Source : https://www.en.adwords-community.com/t5/Performance-Optimization/First-Page-Bid-Estimate/td-p/79868

Re: Why does the estimated bid price for the first page keep rising?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello,

 

Either that or the relevance of your keyword is decreasing and you should see a lower QS too . Look at the status of the keyword to discover some clues about what can be improved about the QS.

 

1) Expected CTR rate : https://support.google.com/adwords/answer/1659696?hl=en&ref_topic=24937

2) Ad relevance : https://support.google.com/adwords/answer/1659752?hl=en

3) Landing page experience : https://support.google.com/adwords/answer/1659694?hl=en

Re: Why does the estimated bid price for the first page keep rising?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
QS? Where do I find this stat? I noticed that one of the increased first page bids has a lower relevance score 3/10. However, it seems to result in more sales.

Re: Why does the estimated bid price for the first page keep rising?

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆
Well Bruce,

QS means Quality Score
Please Go to https://support.google.com/adwords/answer/2454010?hl=en

As adrian said three things, you need to work on it to get best quality score. If you quality score is higher such 7/10 or above will help you to boost your CPC & CTR.

Re: Why does the estimated bid price for the first page keep rising?

Top Contributor
# 6
Top Contributor

@kandarp;

This is the second time, we have noticed that you have been  copying  answers posted by others, and pretending  that this is your "original" content. This time  you copied  my content copied, from my post, and  crediting it, as if, it had been yours.

(The first one - we have noticed  - is an answer by @Celebird  you  copied (as  is) and  claiming it was your original !

 

Please refrain  from copying content which is not yours, and  claiming  that you are the author. If you are citing posts by others, make sure you credit the original  author, by providing a (clear and direct) link to user's original post.

 

Thank you!

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Why does the estimated bid price for the first page keep rising?

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆
@MosheAvichai:

May be I am not sure with this. Sometimes my funda is clear for something but i am not able to insert a particular word to describe this best. So I am reading something from source and write it down as it is.

Anyway Post is edited and i will keep in mind for next time.

Let me know still you have any issue with that.

Re: Why does the estimated bid price for the first page keep rising?

Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

Hello Kandarp,

 

I want to be of assistance here also with some pointers from my perspective :

 

To make the quote even more obvious to the reader, you can put the entire paragraph within quotation marks and set the quoted text as italics.

Also when you quote a particular message from a long thread it is useful to put in parantheses what message number the user should look to , in your case it would be (message 6).

 

Also if you go to message 6 and select the wheel button you have the option "Highlight" this will create for you an URL which directs users straight to the message instead of the top message, like this having at the end /highlight/true#

 

https://www.en.adwords-community.com/t5/Performance-Optimization/First-Page-Bid-Estimate/m-p/79984/h...