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Why does keyword planner show a low CTR?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

    I am using keyword planner, and some keywords get 2-5 clicks a day, but it is showing a very low click through rate (0.07%)
   How can it determine the CTR before me even creating an ad?

 

Any help would be really appreciated!

1 Expert replyverified_user

Why does keyword planner show a low CTR?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Eldan S,

 

Yourself cannot determine the CTR before running an ad. The CTR value you see is an estimate based on the ad position the bid is enough for and the average historical values of advertisers. It is historical average and not specific to your account. Regard it as a forecast in case you make an average job. Your actual values can be twice higher or twice lower.

 

Best,

Lakatos

 

Why does keyword planner show a low CTR?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Okay got it! Thanks!