Why does keyword planner show a low CTR?
I am using keyword planner, and some keywords get 2-5 clicks a day, but it is showing a very low click through rate (0.07%)
How can it determine the CTR before me even creating an ad?
Any help would be really appreciated!
Why does keyword planner show a low CTR?[ Edited ]
July 2017 - last edited July 2017
Hi @Eldan S,
Yourself cannot determine the CTR before running an ad. The CTR value you see is an estimate based on the ad position the bid is enough for and the average historical values of advertisers. It is historical average and not specific to your account. Regard it as a forecast in case you make an average job. Your actual values can be twice higher or twice lower.