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Why do some ads have sitelinks with a small arrow and some just have the old listed sitelinks?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Why does Google show results, both with sitelinks, but some have sitelinks with an arrow

 

Sofa Sale - Up to 60% Off - Bespoke Sofas - Corner Sofas - Visit Our Showroom

 

And some still show like this?

 

Most Popular Hotels
Budget Hotels
Best Reviewed Hotels
Luxury Hotels

 

 

I would prefer our site to use the second set of sitelinks as these make the ad thicker, any idea?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: One line sitelinks

Top Contributor
# 2
Top Contributor

Hello snewton80; Welcome;


Google does not reveal much which format is used :

"When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format"

 

Here is the official blog announcement: (A year ago):

 

http://adwords.blogspot.co.il/2010/06/ad-sitelinks-now-available-for-any.html


 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: One line sitelinks

Top Contributor
# 2
Top Contributor

Hello snewton80; Welcome;


Google does not reveal much which format is used :

"When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format"

 

Here is the official blog announcement: (A year ago):

 

http://adwords.blogspot.co.il/2010/06/ad-sitelinks-now-available-for-any.html


 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’