Why do some ads have sitelinks with a small arrow and some just have the old listed sitelinks?
Why does Google show results, both with sitelinks, but some have sitelinks with an arrow
And some still show like this?
|Most Popular Hotels|
|Best Reviewed Hotels|
I would prefer our site to use the second set of sitelinks as these make the ad thicker, any idea?
Re: One line sitelinks
Hello snewton80; Welcome;
Google does not reveal much which format is used :
"When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format"
Here is the official blog announcement: (A year ago):
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