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Why do some ads have sitelinks with a small arrow and some just have the old listed sitelinks?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



Why does Google show results, both with sitelinks, but some have sitelinks with an arrow


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And some still show like this?


Most Popular Hotels
Budget Hotels
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I would prefer our site to use the second set of sitelinks as these make the ad thicker, any idea?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: One line sitelinks

Top Contributor
# 2
Top Contributor

Hello snewton80; Welcome;

Google does not reveal much which format is used :

"When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format"


Here is the official blog announcement: (A year ago):


Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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