AdWords
1.7K members online now
1.7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Why do Keyword impression #s vary so much from Traffic Analyzer impressions #s ??

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

 

I'm a AdWords newbie, but quite computer literate. If you can help me understand the variance in impression counts from different tools, I would be grateful.

 

Using the Keyword Tool for phrase match type of "Siamese cat", I get 60,500 impressions per month (All locations, all languages, desktops). I then download the 395 search results into a csv file and import it into the Traffic Estimator which then tells me 5,333 daily impressions =  159,990 monthly, all locations/all languages, Google search network.

 

So do I have potentially 60,500 impressions per month or 159,990 ??

 

Thank you for helping me understand this.

 

Adam

 

 

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Keywords tool vs Traffic estimator

Top Contributor
# 2
Top Contributor

Hello AdamAds; Welcome to AdWords Community;


Let's start by saying that both numbers are an estimate and based on statistics. However; that big difference needs some explanation:

The keywords tool averages impressions by all advertisers, While the "estimator" figures are tailored to your campaign settings ;


Read more:

Understanding your Traffic Estimator performance data

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’