Why do Keyword impression #s vary so much from Traffic Analyzer impressions #s ??
I'm a AdWords newbie, but quite computer literate. If you can help me understand the variance in impression counts from different tools, I would be grateful.
Using the Keyword Tool for phrase match type of "Siamese cat", I get 60,500 impressions per month (All locations, all languages, desktops). I then download the 395 search results into a csv file and import it into the Traffic Estimator which then tells me 5,333 daily impressions = 159,990 monthly, all locations/all languages, Google search network.
So do I have potentially 60,500 impressions per month or 159,990 ??
Thank you for helping me understand this.
Re: Keywords tool vs Traffic estimator
Hello AdamAds; Welcome to AdWords Community;
Let's start by saying that both numbers are an estimate and based on statistics. However; that big difference needs some explanation:
The keywords tool averages impressions by all advertisers, While the "estimator" figures are tailored to your campaign settings ;
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