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Why do I have a below average landing page?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm really confused about what is dragging my landing page down below average.


Here's a full example:


Quality Score5/10

  • Expected clickthrough rate: Average
  • Ad relevance: Above average
  • Landing page experience: Below average

Keywords: "plumber"


Ad copy:


Find Reviewed Plumbers

"Calistus was an angel sent to me"

Find out why Sandton loves Calistus


What could be wrong with my landing page? Any insights would be gratefully received.

I think it's slick, lightweight, clear, and good looking. Am I delusional? Really desperate here...




1 Expert replyverified_user

Re: Why do I have a below average landing page?

Top Contributor
# 2
Top Contributor
Hi Arjun
I suggest that you read this help center doc:

It contains all the details that you need.

Here's a tip though, read between the lines Smiley Happy
There's a lot more of a benefit to reading ALL the AdWords policies than to simply passing review. An in-depth knowledge of the policies will give you a general "feel" for exactly what Google is looking for overall.

For example, you collect phone and email personal details and you have no privacy policy nor do you have an SSL cert. You've no business information. You're not very transparent with what you're doing with visitors personal information either.

There's a LOT that you can do to improve the landing page experience. It's all contained in the document I linked first.

Re: Why do I have a below average landing page?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Arjun,


Adding to @Dave_Davis Review your Search Query Report, your keyword is too generic you might get search queries which are not related to your landing page, try to add those search queries as keywords. Be cause of irrelevant search queries your Q.S might go down.