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Why did AdWords axe position preference as a tool?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I know from looking at old info on the web that Google used to have this feature where you could optimize to increase the chances for a certain ad position in the auction?  Why did Google axe this feature?  I know for certain ads that CTRs may be higher in certain ad slots (not necessarily in top slot (1-3) or even in the top slots.  Did Google feel that this was affecting the auction process negatively?

 

Just curious.

1 Expert replyverified_user

Re: Why did AdWords axe position preference as a tool?

Top Contributor
# 2
Top Contributor

Well, we don't know. But we had our fair share of discussions on the old forum: http://www.google.com/support/forum/p/AdWords/thread?tid=4064b918cd22d65e&hl=en.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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