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Why conversion is showing high in adwords?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Friends,

 

I have integrated my adwords account with an CRM tool. In CRM, conversions is showing 68 nos, but in adwords interface it is 71 conversions. How this difference happens?

 

Please answer me.

 

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Thanks,

S.Rajesh

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Joomla J
September 2015

Re: Why conversion is showing high in adwords?

Rising Star
# 2
Rising Star
Hi Rajesh,

Could you check if the CRM is counting unique conversions? In that case you'll have to check 'converted clicks' in AdWords.
Sumanth Sridhar
Marked as Best Answer.
Solution
Accepted by topic author Joomla J
September 2015

Re: Why conversion is showing high in adwords?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Yes sumanth. it's showing unique conversions in CRM. In Converted clicks it's showing as 69 conversions.
Marked as Best Answer.
Solution
Accepted by topic author Joomla J
September 2015

Re: Why conversion is showing high in adwords?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
May be, You have select in All conversions count in Adwords that why it count all conversion while Your CRM counts unique conversions. For More info - https://support.google.com/adwords/answer/3438531?hl=en&authuser=0

Re: Why conversion is showing high in adwords?

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Thanks for your assistance, Clal.