Why are my impressions so high in my remarketing campaign?
I have frequency capping set up in my remarketing campaign for showing ads only 2 times per week for users, and my remarketing list has only 420 people in it. However, the campaign shows over 3k impressions in less than 24 hours. Does anyone have an idea what the problem could be? What am I missing?
Re: Why are my impressions so high in my remarketing campaign?
Welcome to the community!
Just wanted to know what option you have selected in the next drop down menu after the duration drop down menu, it is per ad, or per ad group or so on. If it is per ad, then each ad will be eligible to show 2 times in a week to a unique user. In that case your number of impressions depends upon the number of ads you have in that campaign.
Hope that make sense!