AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5K members online now
5K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Why are my WAP ads not getting any clciks?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Why are my WAP ads not getting any clicks? I am getting a small amount of impressions but no clicks?

 

Many thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Why are my WAP ads not getting any clciks?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

To get most out of WAP ads, use "Short Keywords" instead of long keywords such as one word keyword etc. Check out the changes. you will surely get result by doing this.

View solution in original post

Re: Why are my WAP ads not getting any clciks?

[ Edited ]
Google Employee
# 2
Google Employee

Hi Peter,

 

Thanks for your posting. If this is your first time starting your WAP ads, there's some great learning tools you can check out: Google Mobile Ads & Evaluate Ad Performance on the Display Network

 

Also, one of the key metrics for a successful Adwords campaign is knowing how keywords work. A good quality score helps your ad achieve better positioning which leads to more clicks.   I highly recommend you read some of our tutorials on the How keywords work. Good luck!

Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Why are my WAP ads not getting any clciks?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

To get most out of WAP ads, use "Short Keywords" instead of long keywords such as one word keyword etc. Check out the changes. you will surely get result by doing this.