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Why analytics shows more clicks than visits?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In ad words it shows 64 clicks and in analytic it shows 64 clicks but only 40 visits, where the heck 24 people went??

1 Expert replyverified_user

Re: Why analytics shows more clicks than visits?

Top Contributor
# 2
Top Contributor

Hi returngift w, Analytics treats visits as unique individuals so the data you're seeing there almost certainly means that you had 60 clicks, but only from 40 unique individuals, i.e. some of the individuals visiting your site clicked your Ad(s) more than once.

 

More information on Clicks vs Visits

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Why analytics shows more clicks than visits?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks a Lot Brother! Actually i found out the problem after posting the question, there was some server problem/site was down, that's why people clicking on the ad were not able to land on my website instead they were landing on Parallel Plesk panel, thank God it's resolved now.