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Why Adwords says some keywords don't show up?

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# 1
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When I added few of the keywords as negative keywords, Ad-words says that your few of the keywords are not showing up due to negative keywords that you add.


When I check Search term report, keywords which I want to target more are not getting clicks. In this case, How do I get more clicks with my targeted keywords?





1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Why Adwords says some keywords don't show up?

Top Contributor
# 2
Top Contributor
Hi John,
That's the purpose of negative keywords. If you add a negative keyword, your ads will not show when someone does a search that includes that negative keyword.

To get more clicks/impressions on the keywords that you want to target, make sure they're not added as negative keywords.