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Why Adwords Charged Overdelivery Credit 50% more than Daily Budget ?

G S
Visitor ✭ ✭ ✭
# 1
G S
Visitor ✭ ✭ ✭

Hi , I have set daily budget of Rs.30/day . I run brand awareness campaign .

I was charged Rs.62 for 13 clicks at around Rs.4.8/click

Pls clarify me about it ! I read support forum , but still not clear about it !

 

Screenshot_2016-05-24-02-51-17.pngScreenshot_2016-05-24-02-42-59.png

 

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Accepted by topic author G S
May 2016

Re: Why Adwords Charged Overdelivery Credit 50% more than Daily Budget ?

G S
Visitor ✭ ✭ ✭
# 3
G S
Visitor ✭ ✭ ✭
Thanks , I have checked my billing , and I was charged Rs.36 Only which is 20% more than the daily budget and acceptable . I wasnt charged for that overdelivery !

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Re: Why Adwords Charged Overdelivery Credit 50% more than Daily Budget ?

Top Contributor
# 2
Top Contributor
Hi G S,
That is strange and I can't explain the more than 100% overdelivery. Looking at what you posted, you were credited 26.82 with an actual cost of 36.00, exactly 20% overdelivery. That indicates Google has delivered as promised, not to exceed 20% overdelivery per day based on budget.

I'd keep an eye on this, but wouldn't be too concerned as long as the final billing amount stays within the 20% overdelivery and the billing for the entire month does not exceed your daily budget times approximately 30 days.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords
Marked as Best Answer.
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Accepted by topic author G S
May 2016

Re: Why Adwords Charged Overdelivery Credit 50% more than Daily Budget ?

G S
Visitor ✭ ✭ ✭
# 3
G S
Visitor ✭ ✭ ✭
Thanks , I have checked my billing , and I was charged Rs.36 Only which is 20% more than the daily budget and acceptable . I wasnt charged for that overdelivery !