Why Adwords Charged Overdelivery Credit 50% more than Daily Budget ?
Hi , I have set daily budget of Rs.30/day . I run brand awareness campaign .
I was charged Rs.62 for 13 clicks at around Rs.4.8/click
Pls clarify me about it ! I read support forum , but still not clear about it !
Re: Why Adwords Charged Overdelivery Credit 50% more than Daily Budget ?
That is strange and I can't explain the more than 100% overdelivery. Looking at what you posted, you were credited 26.82 with an actual cost of 36.00, exactly 20% overdelivery. That indicates Google has delivered as promised, not to exceed 20% overdelivery per day based on budget.
I'd keep an eye on this, but wouldn't be too concerned as long as the final billing amount stays within the 20% overdelivery and the billing for the entire month does not exceed your daily budget times approximately 30 days.
Best of Luck!