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Which type of keyword is better to use in PPC campaign?

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# 1
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Broad Phrase and Exact which type of keyword is better to use  in campaign? Please clarify me.

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Re: Which type of keyword is better to use in PPC campaign?

Top Contributor
# 2
Top Contributor
Hi Fia,

I don't have definite answer for your question as it really differs account to account. What match type works for one doesn't work for another. I would say test all match type initially and then after some stats decide which one is working for you. And accordingly you can make your strategy. AdWords is all about testing! What I can suggest you here is to use BMM instead of broad. BMM is advance version of broad match type and it refine queries better ad compare to broad. you can read more on BMM here and can gain some better understanding:

One more thing I can suggest you here to have bidding as per match type. Keep highest bid for exact, bit less for phrase and least for bmm/broad.

Let me know if you have more questions!

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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