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Which is the best Campaign type to Create Light Box Ads in Adwords ?

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# 1
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Which is the best Campaign type either Search N/W with display select or only Display N/W to Create Light Box Ads in Adwords & Why ?

1 Expert replyverified_user

Which is the best Campaign type to Create Light Box Ads in Adwords ?

Rising Star
# 2
Rising Star

Hi Naveen,

 

Great question.

 

You would not want to use a Search with Display Select campaign type for Lightbox ads, because the Display portion of that campaign type is meant to simply be an extension of the Search side.

 

You would want to use a regular Display Network only campaign type.

 

You can learn more about Lightbox ads here:

https://support.google.com/adwords/answer/6379520?hl=en

https://support.google.com/adwords/answer/6145130?hl=en

 

Best,

 

John