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Which aspects are more important in getting better Ad relevance?

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# 1
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Like to know which aspects are more important in getting higher ad relevance. What are the things need to get Above average Ad relevance.

 

I listed few factors as best I know.

 

A) Relevance b/w Ad copy & keyword
B) Relevance b/w Ad copy & Landing page
C) Relevance b/w Landing page & keyword

D) Relevance of the Ad extensions

E) Relevance of the Ad copy to other high quality Ads in the same industry, Geo location, etc.

 

Please kindly add more factors. Also mention which factors are most important.

2 Expert replyverified_user

Re: Which aspects are more important in getting better Ad relevance?

[ Edited ]
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# 2
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Just to expand on your first factor, relevance is also taken into account with regards to your display URL. So a "red shoes" ad group could benefit with a genericshoes.com/red-shoes display URL for example.

Then to clarify an additional point, keeping the keywords tightly themed within an ad group also contributes to strong relevancy.


ScottyD, AdWords Top Contributor
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Re: Which aspects are more important in getting better Ad relevance?

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# 3
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@ScottyD thanks for reply,

what about writing very specific ad per each keyword?

Re: Which aspects are more important in getting better Ad relevance?

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# 4
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It can certainly help but I personally think it's important to not become too obsessive at the same time. The end goal is (in most cases) to generate conversions for a business. If you start creating hundreds of ads and ad groups for these keywords then it can become incredibly time consuming during both the construction and management stages.

You need to get a good balance and I think your first factors cover them well.

ScottyD, AdWords Top Contributor
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Re: Which aspects are more important in getting better Ad relevance?

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# 5
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Hi Sandaruwan S,

See my answer on your other question. Relevance is all about CTR.

Pete
petebardo -- Deadhead doing AdWords