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Which all reports an adwords expert should maintain?

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# 1
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Need an app or software to maintian daily activity log of adwords. Also, to weekly analyse adgroup performance. Currently, its been done in excel with help of conditioinal formatting but really looking for a tool to do that. 

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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Which all reports an adwords expert should maintain?

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# 2
Top Contributor
We used to use his a long time ago http://reportgarden.com/
Now, we just use custom reports and dashboards and schedule them https://support.google.com/adwords/answer/2404176?hl=en