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Which ad rotation is best

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

"Optimize for clicks: Show ads expected to provide more clicks" or "Optimize for conversions: Show ads expected to provide more conversions" which one is best in case if i need good amount of clicks as well as leads.

Which ad rotation is best

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Usually 'optimize for conversions' is better because it means the ad is delivering some kind of material business result. 

 

However, if conversion tracking isn't in place or if the campaign is too new to have accumulated some conversion data, "optimize for clicks" can serve as a weak proxy, just to build up some data. 

 

Long-term, very few campaigns achieve maximum benefit merely by optimizing for clicks. It simply means you are purchasing a lot of traffic.

 

Which ad rotation is best

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Okay Thanks a lot :-)