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Which Metrics to focus while analyzing an Ecommerce client apart from the basic ones?

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# 1
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Hello,

 

I have an ecommerce account which I have to analyze on very micro level. Please let me know the actual metrics to focus for the analysis.

 

Thank You

 

Pranay

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Accepted by topic author Pranay T
May

Which Metrics to focus while analyzing an Ecommerce client apart from the basic ones?

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# 2
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Hi Pranay,

 

 

To analyze a shopping campaign in terms of performance, the most important thing I would look at is revenue and ROI over time & maybe top selling products - in terms of number of items sold.

To improve campaign performance, here are a few things I would look at:

- One of the most important things in an ecomm account is the product feed. This needs to be completely optimized with keywords & accurate product descriptions & as many attributes as possible.

- If the feed is already uploaded, there may be issues with the feed - Check for errors & disapprovals.

- Ensure good quality product images are used

- Run SQRs regularly

- Overall campaign structure & product groups

- Set up separate campaigns for top selling products etc. and set appropriate campaign priorities

 

Hope this helps!

 

Cheers,
Shweta

AdWords Top Contributor
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Which Metrics to focus while analyzing an Ecommerce client apart from the basic ones?

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# 3
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Thank You Shweta.