Re: Where do I go to investigate the number of hits for various keywor
Hello, Michael, and welcome to our community.
If you want to see data at keyword level, then the Keywords tab is the place to go. Once you're there, you can check the Keyword details grey button, and choose "SEARCH TERMS - All", and see which were the search terms that people typed into Google's search box that triggered your keywords and caused your ads to show.
And if you want to see which search term triggered which keyword, you can enable, in the search term report, the Keyword column as well (Columns - Attributes - Keyword).
It's a rather new report but really neat.
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