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When I use the Website KW tool there are very few results, why?

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# 1
Visitor ✭ ✭ ✭

I have used the Website KW Tool for research and the majority of the time the KW list suggested is reasonably comprehensive and usable, but every now and them a website URL will bring out single figured results where I would expect a large number of results.  Is there something on the site that the Keyword Tool cannot see hence the lack of results?  For Example: http://www.gurueventosdeportivos.es - this is a sporting events site covering a wide range of sports yet the tool returns 5 phrases all based on American Football.

Re: When I use the Website KW tool there are very few results, why?

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# 2
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Ok it seems I may have answered my own question. I was looking at the Ad Group suggestions so it looks like American Football has an Ad Group but the other sports don't. In the Keywords section I get 100 suggestions. So the next question is are we limited to 100 keywords in this area?