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Whats the difference between pausing a keyword and pausing the ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all

I am optimizing a campaign so it shows at specific times of the day. Dont want to do it at campaign level, just at keyword level, the questioned options are in the automated rules. 

 

What are the implications of each?

 

Thanks

 

Marked as Best Answer.
Solution
Accepted by topic author Arturo P
September 2015

Re: Whats the difference between pausing a keyword and pausing the ads

[ Edited ]
Community Manager
# 2
Community Manager

Hi Arturo, 

 

By pausing a keyword, your ad may still be triggered by another related keyword in your ad group. By pausing the ad, you make sure that the ad doesn't show at all.

 

Hope that helps,

Mini

Marked as Best Answer.
Solution
Accepted by topic author Arturo P
September 2015

Re: Whats the difference between pausing a keyword and pausing the ads

[ Edited ]
Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

If you pause a keyword form an ad, your ad will not show by this single keyword, but will perform your ad by others keywords well. if you pause ad, your will not show.
Please see here about ad pause: https://support.google.com/adwords/answer/2375285?hl=en