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What values do I need to put in my tags?

[ Edited ]
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# 1
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I have a few tags that say [REPLACE WITH VALUE] and I'm not sure how to find the value that needs to be inserted. Here is the code example:
<script type="text/javascript">
var google_tag_params = {
edu_plocid: 'REPLACE_WITH_VALUE',
edu_pagetype: 'REPLACE_WITH_VALUE',
edu_totalvalue: 'REPLACE_WITH_VALUE',

1 Expert replyverified_user

Re: What values do I need to put in my tags?

Top Contributor
# 2
Top Contributor

Hi Lanie,


It looks like you are implementing an AdWords dynamic remarketing tag for education. This link has full instructions on how to implement the code as well as how to populate custom parameters for the Education business type (scroll down to the "Education" section). Additional technical information for Education tags can be found at this Google Developers page.


I hope that helps,


Jim Vaillancourt, AdWords Top Contributor, LinkedIn
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