Re: What the heck is a follow on view in adwords
The best information I was able to find was not from Google directly but reliable so I feel okay reporting it back to you.
This stat is a part of 'Downstream Video Analytics'. A follow-on view is a video view on a specific YouTube channel after a paid view from a visitor.
Example: Joe ends up viewing your video #1 after clicking an ad for it. This is a paid view. Joe then explores your YouTube channel and watches another video #2, this second view is a follow-on view, a non-paid video view that follows a paid view. They want to show that by getting paid views, secondary views happen as well.
Hope this helps!
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