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What the heck is a follow on view in adwords

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# 1
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Accepted by Alys (Google Employee)
September 2015

Re: What the heck is a follow on view in adwords

Top Contributor
# 2
Top Contributor

Hi TatM,

 

The best information I was able to find was not from Google directly but reliable so I feel okay reporting it back to you.

 

This stat is a part of 'Downstream Video Analytics'.  A follow-on view is a video view on a specific YouTube channel after a paid view from a visitor.

 

Example:  Joe ends up viewing your video #1 after clicking an ad for it.  This is a paid view.  Joe then explores your YouTube channel and watches another video #2, this second view is a follow-on view, a non-paid video view that follows a paid view.  They want to show that by getting paid views, secondary views happen as well.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: What the heck is a follow on view in adwords

Google Employee
# 3
Google Employee

Hi there, 

 

This is a link that also references the "follow on view" metric from the Help Centre, but PPCBossman has given a great summary here! 

 

A.