2.2K members online now
2.2K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

What the heck is a follow on view in adwords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆
2 Expert replyverified_user
Marked as Best Answer.
Accepted by Alys (Google Employee)
September 2015

Re: What the heck is a follow on view in adwords

Top Contributor
# 2
Top Contributor

Hi TatM,


The best information I was able to find was not from Google directly but reliable so I feel okay reporting it back to you.


This stat is a part of 'Downstream Video Analytics'.  A follow-on view is a video view on a specific YouTube channel after a paid view from a visitor.


Example:  Joe ends up viewing your video #1 after clicking an ad for it.  This is a paid view.  Joe then explores your YouTube channel and watches another video #2, this second view is a follow-on view, a non-paid video view that follows a paid view.  They want to show that by getting paid views, secondary views happen as well.


Hope this helps!



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: What the heck is a follow on view in adwords

Google Employee
# 3
Google Employee

Hi there, 


This is a link that also references the "follow on view" metric from the Help Centre, but PPCBossman has given a great summary here!