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What still Need to Improve the landing pages?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just started with two adwords campaigns focusing on iphone development and software development outsourcing for an Indian firm. I really believe that apart from the adwords it is landing page that plays the vital role for a successful advertising campaign.


I just created two landing pages for the mentioned two services. Below is the link of landing page that i currently using in ads.


I am using this landing page for US area with distinctive adgroups like iphone development, iphone development company, iphone developers, hire iphone experts etc.


I indulged the each adgroup with most appropiate and relevant keywords with various match type variations like broad, exact, phrase and broad modifier.


My main concern while posting it here is to get your suggestions on my landing page. I stated the type of adwords i am using so it is clear for everyone that what kind of keywords be in campaign?


I really appreciate the suggestions and recommendations from experts to improve my landing page expereince with users.


I have one more landing page for A/B testing as a variation for the above that is: -


I am going to use this page as a variation for the above. Please suggest me should i go with current pages as it these are or still their any room that can be improved to increase my CTR and conversions over the campaign.


I also developed an another landing page for software outsourcing that is


I really appricate the comments and suggestions of moderators regarding the both landing pages...

1 Expert replyverified_user

Re: What still Need to Improve the landing pages?

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello Mobile Apps,


I think that alot of the experts here (including myself) get paid lots of money to give these types of recommendations.


I think you are on the money really being concerned about your landing pages. Here is a great awesome article by Marketing Experiments, they talk alot about Landing Page optimization and best practices:


You can also check out and  They have a bunch of articles that discuss landing page optimizations.


Hope this helps!


Re: What still Need to Improve the landing pages?

Top Contributor
# 3
Top Contributor

Hello Mobile Apps,


I took a quick look and only have one comment: page speed.


Page Speed (Google's tool) gives you 84/100. Not horrible but not very good either.  YSlow give you a grade E. That's not good at all. This is for the iOs page.


The "test" page is a little worse. PageSpeed score is 77/100. YSlow gives you and F.


Both pages load very slowly and that is going to hurt your conversion rates.


Best of Luck!




petebardo -- Deadhead doing AdWords

Re: What still Need to Improve the landing pages?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

thanks petebardo for your valuable comment. I will improve my page speed and would appreciate more comments from you on this...