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What's the difference between +keyword and keyword?

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# 1
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I'm familiar with how broad match modified keywords work, but I'm curious what the difference is between a single word keyword with an without the broad match modifier.







is there a difference in these keywords? If so, could you give some examples?


Thanks, much appreciated Smiley Happy

2 Expert replyverified_user

Re: What's the difference between +keyword and keyword?

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# 2
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Hi Nic, the simple answer is synonyms.  See here:


The simple broad match can match against other words with the same meaning (but potentially entirely different words) whereas the Modified Broad Match excludes these matches.





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Marked as Best Answer.
Accepted by topic author Nic M
September 2015

Re: What's the difference between +keyword and keyword?

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# 3
Top Contributor
my experience shows that the +modifier will give you more restriction but will expand to plurals and sometimes misspellings and related terms.

I wish it was as controlled as the documentation Google provides states it is but sometimes it acts a little too much like a standard broad match term.

Both options are going to expand to include other terms i.e. roofing shingles, roofing contractors, roofing repair, etc.

Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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