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What makes up the "quality score" of an Ad?

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Do the best keywords increase the quality score?

Re: What makes up the "quality score" of an Ad?

Community Manager
# 2
Community Manager

Hi there,

 

Quality score is actually configured for each keyword, so essentially - yes - the best keywords have better quality scores. When I say best, I mean keywords that are highly relevant to your ads and landing page and have a good CTR.

 

Here is an awesome post that a Googler wrote last week on uncovering quality score. Think it might be tremendously helpful for you!