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What is the impact of poor landing page quality on an ad group?

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# 1
Visitor ✭ ✭ ✭

What is the impact of poor landing page quality on an ad group?

1 Expert replyverified_user

Re: What is the impact of poor landing page quality on an ad group?

[ Edited ]
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# 2
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Having a poor landing page will firstly affect your business prior affecting your quality score and ad rank. If you have the best content or the best offer in the world, but you don't have a good lading page experience, once people reach there all this will be in nothing.

Please, Go through the below URL to understand how landing page experience matters:
https://support.google.com/adwords/answer/2404197?hl=en

Re: What is the impact of poor landing page quality on an ad group?

Top Contributor
# 3
Top Contributor

I agree with Ahmed on this. QS is predominantly a  matter of CTR. Improving your CTR will improve your QS. (The usual techniques: match types, ad copy, relevant keywords... etc.)

However, for users to convert - have an appealing and attractive landing page.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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