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What is the differences between "Total - placement" & Total – Display" ?

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# 1
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I have a question about 'Total - places' & 'Total – Display'?


During i am watching on the placement report. I can only find the placements that made 7 Clicks but i cannot find the left (18 Clicks), where are they came from.


Thank you.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author WL L
August 2016

Re: What is the differences between "Total - placement" & Total – Display" ?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @WL L,


Total Placements is reporting how many clicks came from placements.


Total Display is reporting clicks from your display campaigns, besides placements. If you visit your AdWords account and click on Campaigns, Display Network, and Summary... you will see more about the mystery clicks, which will be from keywords, Interests & Remarketing, Demographics, etc..


Kind Regards,



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