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What is the differences between "Total - placement" & Total – Display" ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have a question about 'Total - places' & 'Total – Display'?

GDN_01.jpg

During i am watching on the placement report. I can only find the placements that made 7 Clicks but i cannot find the left (18 Clicks), where are they came from.

 

Thank you.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author WL L
August 2016

Re: What is the differences between "Total - placement" & Total – Display" ?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @WL L,

 

Total Placements is reporting how many clicks came from placements.

 

Total Display is reporting clicks from your display campaigns, besides placements. If you visit your AdWords account and click on Campaigns, Display Network, and Summary... you will see more about the mystery clicks, which will be from keywords, Interests & Remarketing, Demographics, etc..

 

Kind Regards,

 

James 

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author WL L
August 2016

Re: What is the differences between "Total - placement" & Total – Display" ?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @WL L,

 

Total Placements is reporting how many clicks came from placements.

 

Total Display is reporting clicks from your display campaigns, besides placements. If you visit your AdWords account and click on Campaigns, Display Network, and Summary... you will see more about the mystery clicks, which will be from keywords, Interests & Remarketing, Demographics, etc..

 

Kind Regards,

 

James 

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile