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What is the difference between Conversion Optimizer and Enhanced CPC?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Both of them seem to do the same thing - automatically adjust individual keyword bids to attain predicted conversions. 

 

Follow-up question - for those campaigns that don't meet the conditions necessary to switch on Conversion Optimizer, is Enhanced CPC a suitable substitute? 

Marked as Best Answer.
Solution
Accepted by topic author Dynamics Online I
September 2015

Re: What is the difference between Conversion Optimizer and Enhanced C

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi,

 

Read from here

 

https://support.google.com/adwords/answer/2464964

 

How is ECPC different from Conversion Optimizer?

Both ECPC and Conversion Optimizer work to get you more conversions. The key difference: ECPC works with the max CPC bid you set, never going more than 30 percent over it. Conversion Optimizer needs no max CPC, though it does require a CPA bid.

Re: What is the difference between Conversion Optimizer and Enhanced C

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That's very helpful. Thank you!