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What is the best way to re-launch our AdWords campaigns after re-launching our website?

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# 1
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After many years, we recently completely re-launched our website, and with it, we want to re-launch our AdWords campaigns. Most of the keywords are the same, and we kept some of the top performing ads along with adding new ads. We removed a lot of bloat from the old campaigns.

 

However, what is the best way to introduce the new campaigns without losing the years of "juice" from the old?

Do we run both the old and the new at the same time (the old links redirect to the new), and lower the budget of the old until the new seem to be fully "on their feet?"

Or do we just let both run and eventually shut the old off? Or do we just bite the bullet and turn off the old right away? We're worried about losing conversions and quality placement more than anything.

 
Thank you!

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Accepted by MosheTLV (Top Contributor)
April 2016

Re: What is the best way to re-launch our AdWords campaigns after re-launching our website?

Top Contributor
# 2
Top Contributor
Hi MD M,

The redirect is a great way to retain the juice. Run your current ads with the redirect for a while, then change your destination URL's to the new pages. If you have a new domain be sure to update the Display URL to match.

Have you redirected all the old pages to new pages? If so, you will know when the juice has transferred when you do an organic search on your keywords and the SERP comes up with the new pages.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2016

Re: What is the best way to re-launch our AdWords campaigns after re-launching our website?

Top Contributor
# 2
Top Contributor
Hi MD M,

The redirect is a great way to retain the juice. Run your current ads with the redirect for a while, then change your destination URL's to the new pages. If you have a new domain be sure to update the Display URL to match.

Have you redirected all the old pages to new pages? If so, you will know when the juice has transferred when you do an organic search on your keywords and the SERP comes up with the new pages.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords