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What is the acceptable page loading time?

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hello community members,

 

I found out that five of our landing pages are disapproved:

 

Reason: Destination URL not working

Remarks: It is actually working but a bit longer to load that usual

 

What is the acceptable page loading time?

More Power,
Loraine
2 Expert replyverified_user

Re: What is the acceptable page loading time?

Top Contributor
# 2
Top Contributor

Hi Loraine,

 

After having a look on different forums it seems that 3 or 4 seconds is just about acceptable from an SEO perspective, I can't find any information directly relevant to AdWords. I'm not sure whether you know but a metric was introduced a few years ago where quality score is also affected by your landing page load time.

 

If you have a load time of 1.5 seconds or less then this is considered good.


ScottyD, AdWords Top Contributor
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Re: What is the acceptable page loading time?

Top Contributor
# 3
Top Contributor
Hi Loraine,

Yeah, Agree with ScottyD. I too found that 1.5 or less is very fast.

But Disapproval because of loading time I am not sure. Disapproval reason could be something else.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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