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What is the Target ROAS VS Automated Rules Precedence?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I recently took over an account that is setup using Target ROAS and Target CPA Ad Groups and also have Automated Rules that raise and lower bids.

If the Target ROAS and CPA change bids and the automated rules also change bids which one takes precedence?

1 Expert replyverified_user

What is the Target ROAS VS Automated Rules Precedence?

Rising Star
# 2
Rising Star

Hi Marcelo,

 

Well in general rules are specified for one task, eg, in this case it is only focused on changing bids. However flexible bidding strategies focus on more broader level optimisations based on machine learning. When a flexible bidding strategy is in use it would consider lot more factors than keyword level bids to maintain given KPIs

What is the Target ROAS VS Automated Rules Precedence?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hey Rising Star,

 

So the Target ROAS and Target CPA wouldn't affect bidding Automated Rules in any occasion?

 

Thanks for sharing!