What is the Target ROAS VS Automated Rules Precedence?[ Edited ]
January 2017 - last edited January 2017
I recently took over an account that is setup using Target ROAS and Target CPA Ad Groups and also have Automated Rules that raise and lower bids.
If the Target ROAS and CPA change bids and the automated rules also change bids which one takes precedence?
What is the Target ROAS VS Automated Rules Precedence?
Well in general rules are specified for one task, eg, in this case it is only focused on changing bids. However flexible bidding strategies focus on more broader level optimisations based on machine learning. When a flexible bidding strategy is in use it would consider lot more factors than keyword level bids to maintain given KPIs