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What is the Role of Conversion Optimiser ?

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# 1
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What is the Role of Conversion Optimiser If you are running a Display(image) campaign with CPC bidding?

 

i am running a display campaign and i have not marked the box which says 

Screen Shot 2016-01-06 at 7.34.52 PM.png

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by CassieH (Community Manager)
January 2016

Re: What is the Role of Conversion Optimiser ?

Top Contributor
# 2
Top Contributor
Hi Ankit,

Conversion optimization is one the bidding strategy to receive more conversions. You need atleast 15 conversions in last 30 days and conversion tracking installed to adobt this bidding strategy. You can read more here about conversion optimizer: https://support.google.com/adwords/answer/2471188?hl=en

Display Optimizer is for display campaigns to gain more conversions showing ads on additional placements. Read more here https://support.google.com/adwords/answer/190596?hl=en

If you have more questions regarding same, please let me know.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: What is the Role of Conversion Optimiser ?

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# 3
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Thanks Neha, I Really liked the way you answered the Question.

Re: What is the Role of Conversion Optimiser ?

Top Contributor
# 4
Top Contributor
Glad I could help!
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’