What is the Role of Conversion Optimiser ?
What is the Role of Conversion Optimiser If you are running a Display(image) campaign with CPC bidding?
i am running a display campaign and i have not marked the box which says
Re: What is the Role of Conversion Optimiser ?
Conversion optimization is one the bidding strategy to receive more conversions. You need atleast 15 conversions in last 30 days and conversion tracking installed to adobt this bidding strategy. You can read more here about conversion optimizer: https://support.google.com/adwords/answer/2471188?hl=en
Display Optimizer is for display campaigns to gain more conversions showing ads on additional placements. Read more here https://support.google.com/adwords/answer/190596?hl=en
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