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What is everyone's opinion on using the business name as a keyword?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it better to not use and bid on your own business name?
If you are extremely strong organically does not bidding on your name hurt or help?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
July 2016

Re: What is everyone's opinion on using the business name as a keyword?

Top Contributor
# 2
Top Contributor
Hi Stephen S,
Having your ad show up along with your organic listing is generally a good thing. The two tend to compliment each other. If someone searches for your business name, your competitors could take the top positions on the page if they are using your business name as a keyword.

That's my view.

Pete
petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July 2016

Re: What is everyone's opinion on using the business name as a keyword?

Top Contributor
# 2
Top Contributor
Hi Stephen S,
Having your ad show up along with your organic listing is generally a good thing. The two tend to compliment each other. If someone searches for your business name, your competitors could take the top positions on the page if they are using your business name as a keyword.

That's my view.

Pete
petebardo -- Deadhead doing AdWords

Re: What is everyone's opinion on using the business name as a keyword?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I agree completely, in this case the businesses organic listing is so strong they have multiple pages on the first page and crushing the competition organically. Thank you for you response