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What is better?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Creating two Display Network adgroups, one for Text and one for Images

 

or is it better to just make one Display Network adgroup with Text and Images.

 

Thank you.

2 Expert replyverified_user

Re: What is better?

Rising Star
# 2
Rising Star
Hi G3,

This is really up to you depending on your strategy. If you don't plan to have deep separate optimizations for each, then putting all together is just fine. Just separate them you really need different bidding strategy/segmentation/etc.

That's my thought.

Hope this helps.

Leandro Martinez | Basta1Click

Re: What is better?

Top Contributor
# 3
Top Contributor
Hi G3,

One thing to consider is bids. You can't bid higher based on the ad. Usually a display image ad will occupy more than one ad unit, so you need to big accordingly. If you place a text ad with your image ads, the bid will be higher than you might want to bid on the text ad. Placing text ads in groups separate from image ads allows you to bid lower for the text ad. You always want to have a text ad as a fallback in a display campaign for sites that don't accept image ads or for when your image ads don't rank well for a certain page.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: What is better?

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Totally agree with both answers above.

It is good practice on the whole, to keep your campaigns and ad groups split out and organised because it (as petebardo so rightly says) makes it easier to set bids and manage generally. By doing things this was you get a greater amount of control.

Think of it like lego blocks. If you keep all of the different sizes and colours in the same box, it's just harder to find what you want. Separating into colour and shape specific boxes means it's 100x quicker further down the line Smiley Happy