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What is ads automation impact on campaign performance ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,


We have an application that generates ads automatically and create them on Adwords thanks to API. This process may generate several ads per day and/or activate groups according to our customer daily business.


Does the number of generated ads impact our customer campaign performance in average 15 per day ?


Thank you for your help and I wish you the best for this new year.



Marked as Best Answer.
Accepted by topic author José D
September 2015

Re: What is ads automation impact on campaign performance ?

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi Jose,

I don't believe the number of ads that you generate per day should have a negative impact on your performance as long as they are high-relevance, high-quality ads which avoid keyword overlap that might cause your ads to compete with one another in a sub-optimal way.  However, if you are constantly generating ads dynamically, you should make sure that you review their quality and performance.  Ad and Account performance develops over time and is dynamic, itself, in response to user behavior and search trends.  Make sure that you keep an eye on the performance of your dynamically-generated ads and maintain them consistently to ensure the overall, positive performance of your account.


All the best.