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What is Google Adwords CPM, CPL and CPA Campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

    If any one has the details about Google Adwords CPL , CPM and CPA Campaign methods & process, Please Help!

 

kumar

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
September 2015

Re: What is Google Adwords CPM, CPL and CPA Campaign?

Top Contributor
# 2
Top Contributor

Hi Kumar,

 

Here is a great resource for you:  Determining a bid option based on your goals.

 

If you have any further questions, please don't hesitate to ask.

 

Also, check out the Learn with Google site.  There are lots of great videos there.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: What is Google Adwords CPM, CPL and CPA Campaign?

Top Contributor
# 3
Top Contributor

Hi,

 

For a short reference:

 

   CPM:     Cost Per Thousand Impressions

   CPA:      Cost Per Acquisition

   CPL:      Cost Per Lead

 

As far as I know Google doesn't use CPL, instead we use CPC which is Cost per Clicks. - For more click the link Tom provided.

 

Best,

Lakatos

Re: What is Google Adwords CPM, CPL and CPA Campaign?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Thanks for this information :-)