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What does everyone recommend for mobile bid adjustments?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hey guys,

 

I'm just curious to know what bid adjustments people are using?

 

I have a mixed bag with my campaigns and I'm wondering what people think is best practice?

 

Thank you!

 

Laura

1 Expert replyverified_user

Re: What does everyone recommend for mobile bid adjustments?

Rising Star
# 2
Rising Star
Hi Laura,

Bid adjustment is used to optimize the campaign against 2-3 variables to yield the best performance though every variable is performing.

For Mobile: though both computers and mobile are performing but if mobile give more/less conversions then we choose bid adjustment for optimum performance.
the same is for other bid adjustments.

so most commonly used are location and mobile(for search network)

Also if you are using RLSA then making bid adjustment on RLSA will position your customized ads on top (or down), Whatever is the appropriate position for max. conversions, to compete with other advertisers.

Regards
Archit, AdWords Rising Star, Community Profile
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