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What does an impression really mean?

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# 1
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Here is my question - we all know that an impression is recorded each and every time someone searched for our keyword and our ad appears on the page. What if for some reason my ad appeared in the 15-20 or 100th page of the search results. No one will be looking for the pages beyond 5th or 6th page of search results. Will google count ad occurrence on such deep results as an impression too? if so only the people bidding highest money for keywords will get benefit and the later will not. Just a thought! 

1 Expert replyverified_user

Re: What does an impression really mean?

Top Contributor
# 2
Top Contributor
Hi lakkaraju,

An impression is counted only when your ad appears on a SERP, not when it can potentially be shown on page 15 when the user is on page 1.

Best of Luck!

petebardo -- Deadhead doing AdWords