What does Competition as 'Low' or 'High' means[ Edited ]
March 2013 - last edited May 2014 by Shanea K
I want to know, what the Term Compettion 'High' or Low means .
I shall be grateful and this will help me to decide my Key Words.
Re: What does Competition as 'Low' or 'High' means
Basically this is an indication (and only an indication) of the number of other advertisers that are using the same keyword to attract visitors to their sites.
The more competition there is the more you are probably going to have to pay to get good ad positions for those keywords.
But, remember that paying less for a keyword is not the main thing to look at - you might be better paying more for a keyword which leads to more conversions that paying less for a keyword that brings traffic at a lower cost, but traffic that doesn't convert once on your site.